Love. Lead. Excel. with Kristin

Episode 71 - Mastering Authentic Branding: Insights from a Hospitality CMO and Brand Strategist Kaleigh Weiss

Episode Summary

In this episode, we're diving headfirst into the world of real, genuine branding and business strategies with the Kaleigh Weiss. She's not only a branding pro but also a business coach and a fractional hospitality and event CMO. We'll be talking about how customer expectations have shifted over the last five years. People nowadays want to see the real deal, not just polished corporate stuff. We'll explore the importance of asking questions, showing some heart, and ditching those scripted interactions. Big companies, take note – authenticity is the new gold standard! We're also going to chat about how your brand directly impacts your bottom line. We'll dive into smart CRM practices, time-saving strategies, and why being present for your clients and partners is a game-changer. And, of course, we'll get into the nitty-gritty of marketing – how to let your unique light shine through. This episode is like a treasure trove of insights into building an authentic brand, growing a successful business, and even discovering a bit more about yourself along the way. So, grab your headphones and get ready for some serious wisdom and inspiration!

Episode Notes

In this episode, we discuss:

How customer expectations have evolved, emphasizing the importance of authenticity, heart, and ditching scripted interactions
How to let your unique light shine through in your marketing efforts
Insights on building an authentic brand, growing a successful business, and self-discovery.

About Kaleigh:

Kaleigh Wiese is a brand strategist, business coach and a fractional hospitality and event CMO. Her goal is to enrich the lives of small businesses by helping them find, embrace & profit from their innate uniqueness.

Featured in The Huffington Post, The New York Times, Entrepreneur, Fortune, Martha Stewart Weddings, Grace Ormonde, and has shared trends at RSVP Symposiums, Wedding Pro Workshops, Wedding MBA, CaterSource, WIPA, ILEA, and other niche creative workshops across the world, she does her best work offering transformative one-on-one accountability and marketing help with her audits and fractional CMO services, as well as her group Brand Magic Society.

Kaleigh has worked with 1000's of business in the events industry and approaches every opportunity with intuition, problem-solving skills and action-focused solutions based on the needs of the client's location, revenue goals and ideal client.

When she’s not on the go, you can find her at home in Austin, Texas, experimenting in the kitchen, streaming a book on Audible, or boating with her husband, Michael, and their two rescue pups, Jack & Charlie.